Project Ascend - Annapolis

Redesigned the Full Line Full Price Brand House Store in Annapolis, MD, focusing on product first, while also highlighting the brand’s identity, innovations, and technologies. The design was created to inspire athletes aged 16-24 by offering a seamless shopping experience that merged performance and sportstyle. By simplifying the customer journey with intuitive merchandising and a ‘less is more’ approach, we aimed to build long-term brand equity. This design ultimately inspired the creation of the new 20,000 sq. ft. Campus Store, and all future Brand House locations.